Case Study: Custom Ugly Christmas Sweaters for Pinterest

About Pinterest

Pinterest is a visual discovery platform where users find inspiration and ideas across a wide range of interests—from home décor and fashion to recipes and travel. With hundreds of millions of monthly active users worldwide, Pinterest helps people discover and do what they love, making it a key destination for creativity, planning and personal expression.

Pinterest approached us to create a fully custom sweater that would bring their global team together during the winter season. The goal was to design something that reflected Pinterest’s creative culture while also feeling warm, premium and wearable.

The Project

We collaborated closely with Pinterest’s internal team to design and deliver 1,500 fully Custom Christmas Sweaters.

Every element—from the color palette to the pattern layout—was developed to reflect the brand’s fun, inclusive, and creative spirit. Together, we explored different knit techniques, incorporated subtle nods to Pinterest’s visual identity, and ensured the final product felt festive without compromising on wearability or comfort. The result was a sweater that not only celebrated the holiday season but also resonated with Pinterest’s culture and values.