Custom Hawaiian Shirts for iDirect Government
With everyone having different tastes and preferences, a merch store is the perfect way to let people choose products they genuinely love. iDirect Government shares how Roody Merch helped them create custom-branded gear for their team—combining functionality, comfort, and brand identity into standout pieces their employees are proud to wear.


TIM WINTER
PresidentAbout iDirect Government
iDirect Governmentis a leading technology company specializing in secure satellite based communications. Their solutions power voice, video, and data applications with seamless connectivity whether in the air, at sea, or on land. Their mission is to provide dependable communications wherever and whenever they’re needed.
As they prepared to attend a major trade conference, the iDirect team wanted to make a memorable impression. They were looking for a fun, creative way to represent their brand and stand out from the crowd.
Standing Out From The Crowd At Tech Events
iDirect reached out to Roody with the idea of creating custom Hawaiian shirts that aligned with their branding and brought a bold, engaging energy to their presence at the event. From the start, the design process was highly collaborative our teams worked together to ensure every detail from color to logo placement felt on brand and fresh.
The final design was vibrant, eye catching and completely unique something that stood apart from the typical trade show attire and reflected the innovative spirit of the company.

Better Brand Visibility & Engagement
The custom Aloha shirts were a massive hit! Not only were the shirts a big favorite among the iDirect team, but they also caught the attention of many attendees at the event. The feedback was overwh elmingly positive and the shirts quickly became a talking point on the trade show floor.
Beyond the event, the shirts continued to make an impact. Photos shared on LinkedIn generated thousands of organic impressions and even led to new networking opportunities and business inquiries.

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