Case Study: Custom Christmas Sweaters for Yellowstone
About Yellowstone
Yellowstone was created by Taylor Sheridan and John Linson. Sheridan, a former actor turned screenwriter, is the primary creative force, writing and directing many episodes. His background in neo-Westerns like Sicario and Hell or High Water shaped the show’s gritty, authentic tone. Linson, a producer with credits like Sons of Anarchy, brought industry experience to develop the series. The show premiered on Paramount Network in 2018.
It is a drama series centered on the Dutton family, who own the largest contiguous cattle ranch in the U.S., located in Montana. The story follows John Dutton, the patriarch, and his children—Kayce, Beth, and Jamie—as they confront enemies and make tough, often ruthless, decisions to preserve their way of life.
Yellowstone's Popularity and Sweater Collaboration
Yellowstone is hugely successful. The Season 5 premiere in 2022 drew 12.1 million viewers—the largest scripted cable premiere since 2018. It consistently ranks among the top-watched shows on cable and streaming platforms.
The show has a massive following. Fans are always looking for the latest spin-offs, merchandise, and collectibles. There’s a real community around the show and its characters.
The company who looks after their merch store approached us to create some limited edition custom Christmas sweaters for Yellowstone.
As the drama is so popular, every part of the sweater mattered—from the colors (which were Pantone matched) to the labels (fully custom woven branding).
Production & Purpose
As these were limited edition items, it was important that they were fully custom. The sweaters were made completely from scratch. The design was knitted in with premium yarn, and the collars, cuffs, and hems were all reinforced. The end result? A premium keepsake item.
The sweaters were created exclusively for the Yellowstone e-commerce store and sold only through that channel.
For every Yellowstone Christmas sweater made, one tree was planted 🌳
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