Merch and swag really works - but only if it's good stuff.
The 5 types of people responsible for ordering your company's merch
From fresh-faced interns to seasoned executives, there are no rules when it comes down to who orders the merch. We took a look at some of the people who, in our experience, have been handed the duties of honorary merch maestro.
Jan 30, 2023
The Merch Manager app: What is it and how can it make your business more efficient?
Jan 20, 2023
Sustainably-made branded merch for events: The dos and don'ts of corporate gifts
If you are trying to come up with a plan for your next big event when it comes to branded sustainable merch, here are our top tips to keep in mind. Whether it's a conference, expo or open day, there are plenty of ways to make your offering better than everyone else's.
Jan 11, 2023
The Roody Sustainability Ethos
In a previous life, I worked as a management consultant. I visited more than 100 client sites in the 10 years I worked in consulting and in every company there were boxes of branded cheap pens, hardback diaries and fruit of the loom t-shirts.
I love swag - done correctly it's a great way of bringing a brand to life and making connections with customers and staff. When I started my own company, I wanted to order some unique eco-friendly swag.
So I started to look at what sustainable options were available. The options I saw were:
1. Hemp t-shirts
2. Bamboo phone holders
3. Recycled plastic cheap reusable cups
I did not want any of these things. Really didn't want them - nor did my customers or my staff. Just because an item is made of sustainable materials, doesn't make it sustainable.
The lack of options available meant I did a complete pivot and started a sustainable swag company. Roody was founded to make amazing products that won't end in landfill. So here are the things we look at when we're launching a product:
1. Is it good quality and likely to be used.
2. Are the materials the most sustainable materials available.
3. Do we want it for our own company.
4. Do we have full visibility on the supply chain - are we happy workers are being paid fairly.
5. Are manufacturing processes as eco-friendly as possible.
All of our products have been through this process and we test them extensively. We make most of our own products which means we have full visibility and control. We are constantly evolving and improving our processes and, while we're growing fast, we're not compromising on our ethos as we expand.