Case Study: ThisFish Inc. x Roody
The Challenge
ThisFish Inc., a leader in seafood supply chain transparency, was preparing for a major industry event focused on sustainability and tech innovation. They wanted apparel that not only looked great but reflected their core mission—ethical sourcing, ocean health, and environmental responsibility.
The Solution
Roody collaborated with the ThisFish team to design custom Hawaiian shirts that visually represented their values. Each shirt featured brand colors, the ThisFish logo, and ocean-themed icons inspired by traceability and sustainability. The lightweight, soft-touch fabric ensured comfort for all-day wear.
- 🌊 Custom iconography tied to traceability and ocean health
- 🎨 Brand-aligned color palette and design elements
- 🌱 One tree planted per shirt produced
The Outcome
The shirts were a hit—sparking conv