athleisure

In a previous life, I worked as a management consultant. I visited more than 100 client sites in the 10 years I worked in consulting and in every company there were boxes of branded cheap pens, hardback diaries and fruit of the loom t-shirts.

I love swag - done correctly it's a great way of bringing a brand to life and making connections with customers and staff. When I started my own company, I wanted to order some unique eco-friendly swag.

So I started to look at what sustainable options were available. The options I saw were:
1. Hemp t-shirts
2. Bamboo phone holders
3. Recycled plastic cheap reusable cups

I did not want any of these things. Really didn't want them - nor did my customers or my staff. Just because an item is made of sustainable materials, doesn't make it sustainable.

The lack of options available meant I did a complete pivot and started a sustainable swag company. Roody was founded to make amazing products that won't end in landfill. So here are the things we look at when we're launching a product:
1. Is it good quality and likely to be used.
2. Are the materials the most sustainable materials available.
3. Do we want it for our own company.
4. Do we have full visibility on the supply chain - are we happy workers are being paid fairly.
5. Are manufacturing processes as eco-friendly as possible.

All of our products have been through this process and we test them extensively. We make most of our own products which means we have full visibility and control. We are constantly evolving and improving our processes and, while we're growing fast, we're not compromising on our ethos as we expand.