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Sustainable Swag

What is Aloha Friday?

Aloha Friday is a tradition in Hawaii where people celebrate the end of the workweek with a relaxed, laid-back vibe, often signified by wearing aloha shirts (brightly colored, floral Hawaiian shirts) to work. It’s like a fun, casual version of "Casual Friday," but with tropical flair.

People celebrating Aloha Friday

Where does Aloha Friday come from?

The roots of Aloha Friday date back to the 1960s when the Hawaiian Fashion Guild launched a campaign to promote the use of aloha shirts in professional settings. As part of this initiative, the guild distributed aloha shirts to local businesses, encouraging them to embrace more relaxed dress codes on Fridays.

The movement quickly gained popularity, and by the mid-1960s, Aloha Friday became an island-wide tradition. The intent was to allow employees to unwind from the rigidity of business attire and embrace the colorful, tropical feel of Hawaii. It symbolized a bridge between the workweek and weekend leisure It embraced the Hawaiian spirit of relaxation and community.

What happens at Aloha Friday in the US now?

As the theme has evolved, US companies have started making Custom Hawaiian Shirts for team members which includes a logo, brand colors and other fun images on the shirt.

It's become a regular tradition for companies to give great shirts to team members to wear for fun Fridays every month.  They are often photographed together to build company morale and create a great Hawaiian vibe for a Friday.

Aloha Friday custom hawaiian shirts

How do I run Aloha Friday in my company

Aloha Friday typically involves a mix of laid-back clothing, social activities and a relaxed end-of-week work vibe. Here are some things you might consider including for your Aloha Friday:

1. Wearing Aloha Attire 
The most iconic part of Aloha Friday is the custom aloha shirt (also known as a Hawaiian shirt), often featuring tropical patterns, flowers, or island motifs. Women might wear muumuus or flowy dresses with floral designs. The dress code is relaxed but still neat, symbolizing the transition from formal work mode to weekend fun.

2. Relaxed Office Atmosphere
Many workplaces in Hawaii treat Fridays as a day to decompress. Meetings and tasks are often lighter, and the overall atmosphere becomes more casual. The focus is on collaboration, creativity and camaraderie.

3. Pau Hana (After-Work Socializing)
Pau hana means “after work” in Hawaiian, and it’s common for workers to gather for drinks, food and social activities. This could take place at a local bar, beachside restaurant or even as an in-office celebration with potluck-style lunches featuring Hawaiian dishes.

4. Team Building Activities 
Some offices organize team-building events such as Friday potlucks, games, or island-themed activities. You might see coworkers sharing Hawaiian snacks, listening to island music, or exchanging weekend plans.

5. Embracing Hawaiian Values 
Aloha Friday embodies the Hawaiian spirit of “aloha”—a blend of warmth, kindness, and togetherness. The day emphasizes work-life balance and encourages workers to reflect on the week while preparing for weekend leisure.

6. Music and Entertainment 
In Hawaii, some offices play slack-key guitar music, ukulele tunes, or other traditional Hawaiian music to add to the tropical vibe. Radio stations in Hawaii often feature special Aloha Friday playlists to set the mood.

7. Weekend Anticipation 
Aloha Friday is all about embracing that “weekend is coming” feeling, making it a mental shift toward relaxation. Whether it's heading to the beach, planning family get-togethers or grabbing a cold drink, everyone is in weekend mode by the afternoon.

Overall, Aloha Friday is about combining productivity with a sense of joy and relaxation, making work feel more enjoyable as the weekend begins.

Blue Aloha Shirt for Aloha Friday