Case Study: Custom Hawaiian Shirts for Herrero Builders
Herrero Builders created an iconic Custom Hawaiian Shirt to celebrate their brand and their team - the result was a particularly special shirt that has now become an annual tradition.
Review
Herrero Builders
About Herrero Builders
Herrero Builders is a prominent commercial builder based in the San Francisco Bay Area, proudly serving the region since 1955. With a strong presence in healthcare, education, life sciences and historic preservation markets, Herrero is known for its commitment to quality, community and innovation.
For an upcoming celebration event, the Herrero team was looking for a fun and memorable team gift something that would reflect their vibrant company culture and bring everyone together.
Creating Something Memorable and Unique
The marketing team at Herrero approached Roody with a clear vision - they wanted completely unique Custom Hawaiian shirts that would resonate with their team, feel special, and boldly represent the Herrero brand.
The shirts needed to prominently feature their logo and brand colors, while still being stylish and fun enough for team members to wear proudly. Collaborating closely with the Roody design team, Herrero provided brand guidelines and feedback at every stage. The result was a truly one-of-a-kind custom aloha shirt design—classic, cool, and unmistakably Herrero. .
We collaborated closely with the team at Hunters, refining a custom design that featured bright, bold colors and a standout logo placement on the pocket. The result was a shirt that was just as loud and energetic as the people wearing it.
Better Brand Visibility & Engagement
The finished custom shirts were a big hit with the Herrero Builders team! Designed with comfort, durability, and a clean branded look in mind, they quickly became a favorite—especially at company events where team unity and visibility really mattered.
The response was so enthusiastic that Herrero Builders is already planning to order more. What began as a one-time idea for a team event has grown into a meaningful way to boost morale, showcase company pride, and build a stronger sense of community on and off the job site.
Do you need Merch?
Also interested in branded merch for your company? Get a free designs and a price quote within 24 hours. Contact us or browse our catalogue.