Case Study: Custom Christmas Sweaters for Dell
Client: Dell
Project: Custom Christmas Sweaters
Quantity: 250+ units
Overview:
Dell wanted to create somemerch for the Holidays based on Foxit so we created custom Christmas sweaters featuring their logo and festive design.
Sustainability
About Dell
Dell Technologies is a major American multinational technology company that develops, sells, repairs, and supports computers and related products and services. It’s best known for its Dell-branded PCs, but the company also operates in enterprise IT, cloud infrastructure, data storage, and cybersecurity.
Dell Foxit refers to the collaboration between Dell Technologies and Foxit Software to provide advanced PDF editing solutions integrated into Dell's computing platforms. This partnership offers users enhanced productivity tools, including AI-powered features, for efficient document management. Foxit PDF Editor (formerly known as Foxit PhantomPDF) is a comprehensive PDF solution that allows users to create, edit, organize, and secure PDF documents. Dell integrates Foxit PDF Editor into its PCs, providing users with immediate access to robust PDF editing capabilities. This integration is facilitated through Dell Digital Delivery, allowing for seamless installation and activation of the software on Dell devices.
The Project
In a move that delighted both tech enthusiasts and office warriors, Dell Technologies unveiled a surprise hit during the holiday season: the Foxit Christmas sweater. It’s not every day you see a PDF editor celebrated in knitwear, but the sweater—complete with holiday icons and the Dell and Foxit logos—has become a charming symbol of the unexpected joy found in productivity.
The idea was to show that even the most utilitarian software can bring joy—especially when wrapped in holiday colors and sprinkled with nostalgia for anyone who's ever filled out a PDF on a deadline. “We wanted to show that productivity isn’t just about efficiency—it’s part of how we connect, communicate, and even celebrate,” said a Dell spokesperson.
Beyond its aesthetic appeal, the sweater symbolizes Dell’s and Foxit's shared mission: empowering users through technology, whether they’re editing a legal brief or writing a letter to Santa.
The Making of the Sweater
As Dell is a premium brand, they wanted to ensure that any merch they make is also premium. That’s why Dell asked Roody to make their custom merch. The design was a fun ugly sweater with the Dell and Foxit logo and colors used. The yarn was custom made and the sweater had a premium finish.
The Result
The Dell x Foxit Christmas sweater is more than just a clever holiday gag—it's a reminder that technology, even the kind built for efficiency, can bring people together in playful, creative ways. Whether you're exporting to PDF or wrapping up year-end reports, it’s proof that even in the most buttoned-up corners of the tech world, there's always room for a little holiday spirit.
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