Case Study: Custom Christmas Sweaters for Halo Top Ice Cream

About Halo Top Ice Cream

Halo Top Creamery is a U.S.based ice cream brand renowned for its lower-calorie, higher-protein frozen desserts. They were founded in 2012 and their aim was to offer a slightly more guilt free treat than some of the indulgent ice creams on the market.

Halo Top's products are distinguished by their use of alternative sweeteners like stevia and erythritol. This allows for less sugar to be used. Halo Top's innovative approach and rapid growth led it to become the best-selling pint of ice cream in the U.S. in 2017, surpassing established brands like Ben & Jerry's and Häagen-Dazs .Halo Top is available in multiple countries and continues to be a favorite among those seeking a lighter alternative to traditional ice cream.

The Project

Halo Top needed sweaters for a holiday event and party that were:

Visually aligned with their playful and vibrant brand.

Instantly shareable on social media.

Comfortable and high-quality for the in-person events.

Inclusive in sizing and style for a diverse group of attendees.

The sweaters were to be unveiled at their "Sweater Weather & Scoops" pop-up in Los Angeles—a limited-time experience featuring seasonal flavors, photo ops, and free samples.

The Making of the Sweater

Roody explored Halo Top’s visual identity—pastels, bold typography, and quirky, joyful messaging.Roody used a lightweight acrylic blend suitable for California’s mild winter. Unisex sizing and stretch-fit ensured comfort for all attendees.

Roody looked after the fulfilment side of things. They delivered over 1500 custom sweaters within 3.5 weeks—on time for the event, with extras for Halo Top’s influencer kits and social giveaways.