Case Study: Custom Christmas Sweaters for Halo Top Ice Cream
Client: Halo Top Ice Cream
Project: Custom Christmas Sweaters
Quantity: 1500+ units
Overview:
Halo Top, known for its guilt-free, low-calorie ice cream, wanted to bring a sprinkle of holiday cheer to its winter campaign. The brand partnered with Roody to create custom Christmas sweaters for a festive brand event that combined community engagement, influencer marketing, and seasonal fun.

Review
Client Testimonial:
About Halo Top Ice Cream
Halo Top Creamery is a U.S.based ice cream brand renowned for its lower-calorie, higher-protein frozen desserts. They were founded in 2012 and their aim was to offer a slightly more guilt free treat than some of the indulgent ice creams on the market.
Halo Top's products are distinguished by their use of alternative sweeteners like stevia and erythritol. This allows for less sugar to be used. Halo Top's innovative approach and rapid growth led it to become the best-selling pint of ice cream in the U.S. in 2017, surpassing established brands like Ben & Jerry's and Häagen-Dazs .Halo Top is available in multiple countries and continues to be a favorite among those seeking a lighter alternative to traditional ice cream.
The Project
Halo Top needed sweaters for a holiday event and party that were:
Visually aligned with their playful and vibrant brand.
Instantly shareable on social media.
Comfortable and high-quality for the in-person events.
Inclusive in sizing and style for a diverse group of attendees.
The sweaters were to be unveiled at their "Sweater Weather & Scoops" pop-up in Los Angeles—a limited-time experience featuring seasonal flavors, photo ops, and free samples.
The Making of the Sweater
Roody explored Halo Top’s visual identity—pastels, bold typography, and quirky, joyful messaging.Roody used a lightweight acrylic blend suitable for California’s mild winter. Unisex sizing and stretch-fit ensured comfort for all attendees.
Roody looked after the fulfilment side of things. They delivered over 1500 custom sweaters within 3.5 weeks—on time for the event, with extras for Halo Top’s influencer kits and social giveaways.
The Result
The Event Impact Social Reach: #ScoopsAndSweaters trended locally on Instagram, with 1.2M organic impressions in 48 hours. Customer Engagement: Attendees were offered a free sweater with the purchase of two pints. Over 500 sweaters were claimed in under three days. Press Coverage: The campaign was featured in various media articles for its clever blending of holiday culture and brand identity.

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