Case Study: Custom Christmas Sweaters for ON24
Client: ON24
Project: Custom Christmas Sweaters
Quantity: 500 units
Overview:
ON24 x Roody resulted in an amazing custom Christmas sweater that combined festive fun with sleek corporate branding. The design featured ON24's bold logo, tech-inspired graphics, and premium knit quality—perfect for client gifting, team spirit, and social media buzz over the holidays.
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About ON24
ON24 is a leading digital engagement platform that helps businesses create interactive, data-driven virtual experiences—primarily webinars, virtual conferences, and multimedia content hubs.
ON24 provides a platform for:
– Webinars: Live, on-demand, and simulive (simulated live) events
– Virtual events & summits: Multi-session online conferences
– Content experiences: Interactive content hubs for prospects and customers
– Analytics: Engagement metrics, lead scoring, and CRM integration
– Personalized experiences: Tailored content for different audience segments
It’s widely used in B2B marketing, customer training, corporate communications, and demand generation.
🔹 Who Uses ON24?
Clients include companies in:
– Technology (e.g., SAP, Microsoft)
– Financial services
– Life sciences
– Manufacturing
– Professional services
The Project
The best fanbases have a name they can identify with, and ON24 is no different. They created "Webinerd" to describe professionals who are passionate about creating and running webinars and virtual events. It blends "webinar" and "nerd" to playfully highlight the expertise and enthusiasm of people who love digital engagement.
That name is used across various social media campaigns, and the community gets involved by sharing their own Webinerd content. ON24 wanted to create a gift for Webinerds, and anyone who shared what being a Webinerd meant to them was rewarded with an ugly Christmas-style sweater.
The Making of the Sweater
The sweater was a fully custom design featuring the hashtag and name "Webinerd" front and center, with the ON24 logo on the back. The yarn was a premium blend, custom dyed to match ON24’s brand colors.
The design followed a classic Fair Isle pattern with a fun snowman on the front. The collars, cuffs, and hem were reinforced to give a premium feel and finish.
The Result
🎄 The ON24 Christmas Sweaters were a great success! The limited-edition collection of ON24 Christmas sweaters quickly become the talk of the digital engagement world and were shared across multiple platforms.
🎁 A Festive Statement for Webinar Fans The sweaters were more than just cozy winter wear—they were a celebration of what it means to be a Webinerd. Drawing inspiration from the vibrant world of virtual events, the design blended webinar culture with classic holiday charm. For the thousands of digital professionals who live and breathe audience engagement, it was the perfect way to show off their identity—both online and off.
🧵 Limited Edition, Maximum Engagement The sweaters were limited-edition—available only during the holiday season—and were shared across LinkedIn and social media with the hashtag #WebinerdSweater.
❤️ More Than Just Merch Beyond the laughs and holiday cheer, ON24’s project celebrates a broader truth: digital marketers and webinar professionals are a tight-knit community. The Webinerd Christmas sweaters are a warm reminder that even in a virtual world, personality and human connection still matter.
Do you need Merch?
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