Case Study: Custom Christmas Sweaters for The Kelly Clarkson Show

About The Kelly Clarkson Show

The Kelly Clarkson Show is an American daytime talk show hosted by Grammy-winning singer Kelly Clarkson. It features a mix of celebrity interviews, human interest stories, musical performances, and comedic segments—all infused with Kelly’s signature charm, humor, and powerful voice.

🎤 What Makes It Special:

“Kellyoke” Segment: Kelly opens each show with a live performance of a popular song, often requested by fans—this has become one of the show’s most beloved features.

Celebrity Guests: A-listers from music, film, TV, and sports regularly appear.

Everyday Heroes: The show highlights inspiring people, community leaders, and viral good news stories.

Interactive Audience: Whether in-studio or virtual, audience members are regularly included in games, giveaways, and heartfelt surprises.

Kelly’s background as a singer (and winner of the first American Idol) gives the show a unique blend of music and relatability. She’s known for being genuine, approachable, and funny, which resonates with audiences from all walks of life.

The Project

🧵 A Festive Collaboration

The Kelly Clarkson show designed the sweater and Roody made it come to life! The design included the warmth and playfulness of Kelly Clarkson’s personality with some nostalgia with a modern twist.

The end result?

Crowd-pleasing visuals perfect for a TV audience! It was important that the colors really popped on TV as guests of the show, over the Holiday period, were gifted one of the sweaters.

The Making of the Sweater

For this sweater, it was important the design translated well when knitted. The striped colors were all knitted in using a premium custom yarn. The logo on the back was a little tricky due to the size for knitting but after a couple of samples, it turned out great!