Case Study: Custom Hawaiian Shirts for Samsung

About SmartThings

SmartThings is a smart home platform developed by Samsung that enables users to connect, monitor, and control a wide variety of smart devices—like lights, thermostats, sensors, appliances, and more—through a single app or interface.

🏠 Quick Facts:

Founded: 2012 (originally as a startup)

Acquired by Samsung: 2014

Developer: Samsung Electronics

Platform: Works on Android, iOS, smart TVs, and Samsung Galaxy devices

📱 What SmartThings Does:

SmartThings allows users to automate and manage their home devices from one unified system. It supports a wide range of brands and devices, including:

Smart bulbs and switches (e.g., Philips Hue, LIFX)

Thermostats (e.g., Ecobee, Honeywell)

Smart locks and security systems

Appliances (especially Samsung-branded washers, fridges, etc.)

Voice assistants (works with Google Assistant and Amazon Alexa)

🔄 Key Features:

Device Automation: Create routines like “Good Morning” to turn on lights, adjust temperature, and start the coffee maker

Remote Access: Control everything from your phone or Galaxy Watch, even when you're away

Scenes and Schedules: Customize when and how devices interact

Notifications: Get alerts for motion detection, open doors, water leaks, etc.

🌐 Compatibility:

SmartThings supports major smart home protocols, including:

Wi-Fi

Zigbee

Z-Wave

Matter (the new smart home standard)

🔧 SmartThings Hub (optional):

While many devices now connect directly via Wi-Fi or the cloud, a SmartThings Hub can unify and improve performance for Z-Wave and Zigbee devices. Newer Samsung appliances and TVs often act as hubs themselves.

🧠 Who Uses SmartThings?

Smart home beginners using Samsung appliances or phones DIY home automation fans wanting advanced routines and integrations

People looking for a platform that supports multi-brand ecosystems

The Project

SmartThings wanted a custom Hawaiian shirt for a work event. They teamed up with Roody to create an awesome shirt!

The shirt design brilliantly blends Roody’s signature bold tropical style with SmartThings' sleek branding. The bright blues, teals, and coral reds pop with energy, while classic Hawaiian motifs like palm trees, hibiscus, pineapples, and tropical leaves are creatively paired with SmartThings logos and icons.

Notable design features:

📍 SmartThings logos tastefully placed on the chest and sleeves

🌺 Custom tag inside the collar

🎨 A seamless mix of tech and tropical, ideal for both events and casual wear!

This piece doesn’t just promote a brand—it embodies a lifestyle of fun, innovation, and connectivity. Perfect for conferences, product launches, or just relaxing.

The Making of the Shirt

The custom Hawaiian Shirt for SmartThings was a fully custom shirt which means that a design is not just printed on a pre existing shirt. Rolls of fabric are custom made and then cut and sewn based on the sizes required. Custom labels are available or the Roody label can be used - the Roody label signifies that the shirt is a sustainable one. The fabric used is 100% recycled polyester and for every shirt made, one tree is planted!