Case Study: Custom Swag for Ragbrai
Case Study: 500 Custom Sweaters for RAGBRAI
How Roody delivered large-scale custom merch for America’s most iconic cycling event.
RAGBRAI is the largest and longest-running recreational bicycle tour in the United States. Each summer, over 10,000 riders travel nearly 500 miles across Iowa—turning a statewide bike ride into a cultural phenomenon. It is a tour that is not only popular for the ride itself but also for all of the people involved. It's more than a tour, it's a community.
Roody was tapped to design and manufacture 500 custom sweaters for this iconic event. These sweaters weren’t just warm layers—they were wearable brand moments. From early design prototypes to last-mile delivery, our team handled it all. Ragbrai wanted some custom swag that included a sweater that was premium quality and showed off the vibrant colors of the brand.
How Roody Delivered
- Full-service design with RAGBRAI’s brand team to create bold, custom apparel that was suitable for knitwear.
- High-volume production with tight QC checks across every unit.
- Flexible warehousing to accommodate RAGBRAI’s staging timeline
- On-time delivery to Iowa—fully sorted and packed by hand
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