Case Study: Custom Christmas Sweaters for Ted Lasso
Client: Warner Brothers
Project: Custom Christmas Sweaters
Quantity: 500 units
Overview:
Warner Brothers wanted Roody to create an official and licensed
custom Christmas sweater
for Ted Lasso due to the show's massive success.
They wanted the sweater to be distributed to their US audience but also on a more global scale so they needed sweaters shipped to their US and European bases.
Sustainability
About Ted Lasso
Ted Lasso is a critically acclaimed comedy-drama TV series that premiered on Apple TV+ in 2020. It tells the story of an endlessly optimistic American football coach who is hired to manage a struggling British soccer (football) team — even though he knows nothing about the sport.
Ted Lasso, a small-time U.S. college football coach, is hired to coach AFC Richmond, a fictional English Premier League soccer team. The owner, Rebecca Welton, hires him hoping he’ll fail — as revenge against her cheating ex-husband who loved the club. But Ted's relentless kindness, empathy, and positivity slowly start to win everyone over — from players to fans.
The Project
Ted Lasso became a cultural phenomenon because it offered something rare in modern TV: genuine warmth and hope. It’s not just about sports — it’s about being a better person, leading with empathy, and believing in yourself and others. Paramount designed a Christmas sweater that incorporated all of that.
The Making of the Sweater
This green knit sweater design displays the phrase "I BELIEVE IN BELIEVE" alongside festive icons, capturing the show's spirit. The trickiest part of making the sweater was getting the face correct. As it was just an outline, it had to be instantly recognisable able to fans of the show.
Shipping the Sweaters
Roody arranged shipping to the US and multiple different bases in the world including Europe. Roody provided unique barcodes on each sweater to make the process a lot smoother and more efficient.
The Result
The thing that fans really liked about this sweater is the visual identity. The sweater doesn’t just feature logos—it feels like Star Trek, down to the pixelated warp drive graphics.Due to the success of the sweater, multiple different designs were created a full range of Star Trek sweaters are released every year for the Holidays.
Do you need Merch?
Also interested in branded merch for your company? Get a free designs and a price quote within 24 hours. Contact us or browse our catalogue.