Case Study: Custom Christmas Sweaters for Tic Tac

About Tic Tac

Tic Tac is a brand of small, hard mints known for their crisp outer shell and soft, powdery interior. They're packaged in a distinctive clear plastic flip-top container, making them convenient to carry and share.

Tic Tac is owned by Ferrero Group, an Italian multinational company best known for producing: Nutella (chocolate-hazelnut spread), Ferrero Rocher (chocolate pralines), Kinder brand products (like Kinder Surprise and Kinder Bueno) and Tic Tac mints. The company was founded in 1946 in Alba, Italy and they are one of the largest chocolate and confectionery companies in the world, with a strong reputation for quality and family-run business values.

The Project

Tic Tac collaborated with Roody to create custom Christmas sweaters as part of a seasonal marketing campaign designed to:

1. Boost Brand Visibility During the Holidays The holidays are a high-competition time for consumer attention. A Tic Tac-branded sweater stands out in the “ugly Christmas sweater” trend space and draws attention on social media and in-person events.

🎁 2. Create a Shareable, Fun Brand Moment Ugly Christmas sweaters are inherently Instagram-worthy, playful, and attention-grabbing. Tic Tac used this format to extend its personality — fun, quirky, fresh — into fashion. The sweaters often include mint-themed graphics, like snowflakes made of Tic Tacs.

🤝 3. Engage Fans and Consumers These sweaters are typically part of limited-edition giveaways, contests, or influencer promotions. Some campaigns let fans win a sweater by buying Tic Tacs or engaging on social media, increasing customer interaction.

🌟 4. Reinforce Seasonal Flavors Tic Tac often releases holiday-themed mint flavors (e.g., Candy Cane or Cinnamon).The sweaters help draw attention to those flavors through themed packaging and merch tie-ins.

The Making of the Sweater

The sweater used the Tic Tac colors and logo and featured little tic tacs as Christmas trees, Christmas lights and snowflakes. The sweater also featured some playful wording on the front.