Case Study: Custom Christmas Sweaters for Microsoft MS Paint
Client: Microsoft for MS Paint
Project: Custom Christmas Sweaters
Quantity: 5000+ units
Overview:
Microsoft wanted to create an ugly custom Christmas sweater for their annual collection for MS Paint. Roody loves making the Microsoft sweaters as they are always an instant hit—and apart from the PR side of things, they support a good cause. Some of the proceeds from the sales go to different causes each year, and for this Microsoft MS Paint sweater, that cause was Girls Who Code, a non-profit organization dedicated to getting more women into computer science.
Review
Forbes
About MS Paint
Microsoft Paint (MS Paint) is a simple graphics editing program that comes pre-installed with Microsoft Windows operating systems. It allows users to create, edit, and view basic images and drawings.
🖌️ Key Features:
– Freehand drawing with pencil, brush, and shape tools
– Color fill, text insertion, and eraser
– Basic image editing like cropping, resizing, rotating
– Supports file formats like BMP, JPEG, GIF, PNG, and TIFF
🕰️ Brief History:
– First Released: 1985, with Windows 1.0
– Included in every version of Windows since then
– Updated in Windows 10 & 11 with a modernized version called Paint 3D, though the classic version is still available
🎯 Who Uses It?
– Casual users for quick edits or sketches
– Teachers and students for educational illustrations
– Designers and artists for nostalgic or stylized pixel art
– Meme creators and fans of "MS Paint art" for humorous or minimalist visuals
The Project
Microsoft wanted a nostalgic feel to their Christmas sweaters and opted to include an MS Paint one in their collection. Like all of the Microsoft Christmas sweaters, they were limited edition. Due to the worldwide appeal of Microsoft, Roody shipped the sweaters to bases in Europe and the US for distribution.
The Making of the Sweater
The premium fully custom sweater was made with a custom-made yarn to match the brand colors. The classic icon graphics included the colors red, green, blue, and yellow. The sweater featured the “Start” logo, a snowflake design, and on the sleeves, several tool icons from the application.
The Result
Due to the popularity of Microsoft, their merch is always sought after by fans across the world. Their custom Christmas sweaters are one of the most popular items on their store every year. The Microsoft MS Paint Christmas sweater got a lot of media attention and was featured in Forbes, Hypebeast, PC Gamer, The Verge, Tech Radar and many others. It also featured heavily across all social media channels with people sharing images of it and the unboxing of the sweaters. It was included in discussion forums like Reddit and others too.
Do you need Merch?
Also interested in branded merch for your company? Get a free designs and a price quote within 24 hours. Contact us or browse our catalogue.