Case Study: Custom Christmas Sweaters for Parks and Recreation

About Parks and Recreation

Parks and Recreation is an American television sitcom that aired from 2009 to 2015. It's a mockumentary-style comedy that follows the quirky employees of the Parks and Recreation Department in the fictional town of Pawnee, Indiana.

The show centers around Leslie Knope, a relentlessly optimistic and hardworking mid-level bureaucrat played by Amy Poehler, as she navigates local government politics and tries to improve her community through various civic projects.

The Project

NBC wanted the knitwear to include the well known phrase from the show “Treat Yo’ Self” and they used that as the main focus of their design. Their design also included rashers, bacon, and waffles which are iconic foods associated with Ron Swanson, one of the most beloved characters on Parks and Recreation. Ron is famous for his love of breakfast food and even considers it a form of therapy:"There has never been a sadness that can't be cured by breakfast food." NBC included the breakfast items in their design as they knew fans of the show would want them featured in some way.