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Sustainable Swag

Case Study: Custom Christmas Sweaters for Parks and Recreation

Client: NBC
Project: Custom Christmas Sweaters
Quantity: 1,500 units

Overview:

NBC wanted to create custom Christmas sweaters for their hit comedy Parks and Recreation. The goal was to capture the show’s quirky humor and fan-favorite moments in a festive, wearable form for holiday merchandising.

Facebook Review

"I have never wanted a sweater more!!!!">

About Parks and Recreation

Parks and Recreation is an American television sitcom that aired from 2009 to 2015. It's a mockumentary-style comedy that follows the quirky employees of the Parks and Recreation Department in the fictional town of Pawnee, Indiana.

The show centers around Leslie Knope, a relentlessly optimistic and hardworking mid-level bureaucrat played by Amy Poehler, as she navigates local government politics and tries to improve her community through various civic projects.

The Project

NBC wanted the knitwear to include the well known phrase from the show “Treat Yo’ Self” and they used that as the main focus of their design. Their design also included rashers, bacon, and waffles which are iconic foods associated with Ron Swanson, one of the most beloved characters on Parks and Recreation. Ron is famous for his love of breakfast food and even considers it a form of therapy:"There has never been a sadness that can't be cured by breakfast food." NBC included the breakfast items in their design as they knew fans of the show would want them featured in some way.

The Result

The sweaters got a great reaction. They were sold as exclusive licensed products on the official store but NBC also did an amazing give away which resulted in a trending product and people sharing the image across Facebook, TikTok, Instagram and X.

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