iHop Creates an Ugly Sweater that goes Insanely Viralby Ross Culliton
The amazing team at McCann were charged with creating a fun campaign for the holiday season for iHop.
We worked with the McCann team to develop a unique sweater that would feature all the attributes iHop is famed for. Each sweater was fully labelled for iHop who opted for an amazing chunky knit blue sweater.
After the initial run, a second run was required in super fast time.
The reaction was insane. The iHop Christmas sweater went viral gathering hundreds of thousands of likes across multiple social platforms. The sweater was the "must-have" holiday season - both McCann and iHop were thrilled with the results. Since then, we've worked with iHop quite a few times.
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