The holiday season is our favorite time of year, not just because of the festive spirit but also because it’s when our creative team gets to design some of the most memorable custom Christmas sweaters. Over the years, we've had the privilege of working with some fantastic brands, bringing their unique holiday visions to life. From cozy designs that warm the heart to humorous takes that bring laughter to any gathering, these are the most popular custom sweaters we’ve ever created.
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1. iHop: Pancake Perfection
When iHop approached us to create a custom Christmas sweater, we knew it had to be as iconic as their world-famous pancakes. The design crafted featured the famous iHop pancake house with bacon, eggs and, of course, pancakes. The sweater was a hit among iHop employees and fans alike, capturing the essence of their beloved breakfast menu while adding a dash of holiday cheer. The cozy design was perfect for chilly winter mornings, and the playful motif made it an instant favorite.
2. Twitter: Tweeting Through the Snow
Twitter’s custom Christmas sweater was all about celebrating the platform’s iconic blue bird in a festive way. Our design showcased the Twitter bird patterned across a fairisle design with lots of the famous twitter icons beautifully presented in a fun way. The playful concept extended to a hashtag pattern woven throughout the sweater, making it a social media sensation. The sweater quickly gained popularity at Twitter’s holiday parties and even became a trending topic among Twitter users who couldn’t get enough of the clever design.
3. Odell Brewing Co.: Hoppy Holidays
Odell Brewing Co. wanted a sweater that celebrated their craft beer heritage while embracing the holiday spirit. We worked with them on a sweater that featured a playful reimagining of their popular beer labels, transforming hops into Christmas ornaments hanging from a fir tree. The sweater’s color palette was inspired by the rich hues of their seasonal brews, making it both festive and on-brand. This sweater became a huge hit not only among Odell’s employees but also with their loyal customers, many of whom wore the design to holiday parties and brewery events
4. Narragansett Beer: A New England Christmas
Narragansett Beer, a brand steeped in New England tradition, wanted a sweater that reflected its regional roots while celebrating the holiday season. We created a design that featured a classic Narragansett icons including the beer can and iconic shark. This design was a favorite among Narragansett fans, especially those in the Northeast, who wore it with pride throughout the holiday season. It sold out in record time!
5. Microsoft: The Most Iconic Sweater ever - Windows 95 Ugly Christmas Sweater
When Microsoft asked us to create a completely unique Windows 95 sweater which was a gift for fans, influencers and team members, we were thrilled to help. It resulted in one of the most viral Christmas Sweaters of all time, receiving millions of impressions, hundreds of thousands of likes, thousands of shares and featuring on hundreds of websites around the world - it became one of the most sought after items of merch ever and, years later, is still being sold on ebay! :-)
6. Ironman: Super Speedy Design
The Ironman brand is unique - recognised worldwide as a leading health, fitness and endurance brand. With raving fans in every country, Ironman make and sell a lot of amazing merch.
What I love about the Ironman sweater is how the key elements of the brand have been simplified and included in a classic fairisle pattern. The classic background navy color with icons for cycling, running and swimming make this design different to anything else that's been made.
The logo across the hem and on the sleeve means you're in no doubt that this proper official merch to be proud of. Ironman sold the sweaters through their website and they sold out incredibly quickly requiring an annual rerun.
New designs were created every year but this was absolutely my favorite, I still love it.
7. Sierra Nevada: Loud Colors and Awesome Beers
I love the Sierra Nevada brand - with humble beginnings, the brand has become one of the best known brewers in the world. This sweater is effortlessly cool - the logo is really classy and then the amazing Sierra Nevada mountains in the background.
Hops, snowflakes and clouds are dispersed throughout the design with super loud and bright colors. A couple of beer bottles even made the cut. The team at Sierra Nevada used these as fan gifts and also shared on social media. Distributors loved the sweaters and the feedback was incredible.
As I said, I'm a huge fan of the brand and they did an amazing job creating a completely unique piece of swag that was loved and will live long in memory.
8. Hersheys: Merry Kissmas
Hershey’s is one of those brands that needs no introduction—whether it’s a first kiss, a s’mores night by the fire, or a holiday treat, it’s been part of sweet memories for generations. And when Christmas rolls around, those little silver-wrapped Kisses somehow become even more magical. Enter the Merry Kissmas sweater—festive, nostalgic and just the right amount of cheeky.
What makes this sweater shine is how it captures the fun of Hershey’s without overcomplicating it. The iconic Kiss shape, the play on words, and that little pop of metallic silver—this design knew exactly when to keep things playful and when to let the brand do the talking. Hershey’s ran a limited campaign using the sweaters as holiday promos, and let’s just say—they vanished faster than a bowl of Kisses at a holiday party.
This sweater became a fan favorite, and for good reason. It's sweet, it’s bold and it’s just a little flirty. Made a few years ago to great acclaim, it remains one of my favorite sweaters.
9. The Office: A Sweater for Michael Scott
I'm a huge fan of The Office - it's one of the most popular TV shows of all time including an array of characters we all know and love. The show is based in a company called Dunder Millflin Paper Company and we helped NBC create a sweater that fans would love and wear.
The sweater incorporates a snowman, snowflakes and a paperclip which gives a nod to the paper company. In the middle of the sweater, large clear logo leaves you in no doubt as to who it's for. I love that it doesn't mention "The Office" anywhere apart from on the neck label.
A key part of any great product is the picture and the sweater looks fantastic here. Great light on a redbrick background means the image bounces. The sweater was available each year for a number of years on the NBC Store website and it sold out every single year. It remains one of my favorite designs.
10. Virgin Galactic Sweaters: Go Forth
Virgin Galactic is one of those rare brands that captures pure imagination—space travel, futuristic design, and the bold spirit of adventure. It’s not just a company; it’s a vision of the future, backed by the style and swagger only Virgin can pull off. So when we got the chance to design a Christmas sweater for them, we knew it had to be something out of this world.
What I love about this sweater is how it blends Virgin’s sleek, high-tech aesthetic with the cozy charm of the holidays. We took inspiration from their spacecraft and mission patches, and knit them into a design that feels part NASA, part North Pole. It was clean, sharp, and unmistakably Galactic. Virgin used the sweaters for a staff giveaway—and the internal hype was next-level.
It instantly became one of the coolest sweaters we’ve ever made. People wore them with pride, posting from launch sites, offices, and even the desert. It’s not often a Christmas sweater makes you feel like you’re heading to space—but this one did. Mission accomplished.
What makes these custom Christmas sweaters so special isn’t just the creativity behind the designs, but also the collaboration with each brand to capture their unique essence.
At Roody, we take pride in crafting sweaters that are not only festive and fun but also deeply reflective of the brand’s identity. Whether it’s incorporating a company’s logo in a subtle yet clever way, or reimagining a product in a holiday context, we ensure that each sweater tells a story.These collaborations have resulted in some of the most popular custom Christmas sweaters we’ve ever created, and they continue to inspire us as we look forward to the next holiday season.
We believe that the perfect holiday sweater is more than just a piece of clothing—it’s a way to spread joy, celebrate creativity, and make lasting memories. So, as the holidays approach, we’re already dreaming up the next round of custom designs. Who knows? Maybe your brand will be the next to join the ranks of our most beloved creations.