Case Study: Custom Christmas Sweaters for Delta
Client: Delta
Project: Custom Christmas Sweaters
Quantity:500+ units
Overview:
Delta, one of the world’s leading airlines, wanted to celebrate the holiday season with a unique touch. The goal was to boost internal morale and public engagement through festive, branded apparel that reflected the joy of the season and Delta's identity. They approached Roody, known for turning creative apparel ideas into wearable, high-quality custom pieces.
Review
Client Testimonial:
About Delta
Delta refers to Delta Air Lines, one of the largest and most well-known airlines in the world. Here are some key facts:
Founded: 1925 (as Huff Daland Dusters, began passenger service in 1929) Headquarters: Atlanta, Georgia, USA Industry: Commercial aviation Fleet Size: Over 900 aircraft Global Reach: Operates flights to 300+ destinations in 50+ countries Alliance: Founding member of the SkyTeam airline alliance Employees: Over 90,000 worldwide Known For: High service quality, frequent flyer program (SkyMiles), and strong operational performance Delta is a Fortune 100 company and consistently ranks among the top U.S. airlines for customer satisfaction and innovation.
The Project
The Challenge Brand Alignment: Ensure Delta’s brand colors and identity were seamlessly incorporated into the design. Scalability: Create a design that could be produced at scale, yet feel personalized. Festive Appeal: Make it fun, instantly recognizable as a Christmas sweater, and wearable both in and out of the office. Quick Turnaround: The project had to be completed and shipped ahead of several December events.
The Making of the Sweater
Roody’s Approach Concept Development: Roody collaborated closely with Delta’s internal branding team to gather input on themes, preferred icons (like planes, snowflakes, runways, and trees), and color palette. Design Iteration: After three rounds of revisions, the final design featured: Delta’s signature red and blue. Playful aviation-themed holiday motifs (snowplanes, candy cane contrails). A knit-style print that echoed traditional holiday sweater patterns. Material Selection: Roody chose a soft, breathable cotton-blend knit that balanced comfort with durability—perfect for staff working or attending events. Production & Delivery: Roody handled full-scale production, quality assurance, and drop-shipping to Delta’s key offices across the U.S.
The Result
Results Engagement: The sweaters became a hit on social media, with employees sharing photos using a branded holiday hashtag. Internal Feedback: 92% of staff surveyed said the sweaters boosted team spirit during the holidays. Key Takeaways Strong brand collaboration can turn a seasonal idea into a cultural moment. Roody’s agile design and production process made it possible to go from concept to delivery in under 5 weeks. Custom apparel isn’t just merch—it’s a tool for engagement, community, and celebration.
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